Deep in his secret underground laboratory the Face of Everyman had been developing a formula for a water dispersing product to keep bird feathers dry.  The results of experiment WD-39 was a utter failure.  A guest at the Foggy Bottoms Resort and Spa agreed to buy the formula for a dollar.  Not long after, the venerable sage read an article in the Wall Street Journal that something called WD-40 had become an overnight success.